NLC-Molly/web marketing

How to create an effective series of webinars to drive business results.

Gimon has got some very forward-thinking ideas on web marketing... You'd be wise to listen to him.

Thoughtful stumbles focused on search & website user psychology.

franL is one smart cookie. She knows a lot about what it takes to create and promote sites online. Within her blog, you'll find development and marketing related stumbles - but her real gift lies in the "social" side of social marketing.... Having gotten to know her a bit via SU, I've found that she's always at the ready with great insights and useful advice.

I read yesterday that Doubleclick claims that video advertising can drive between 2-10 times more clicks than traditional banner advertising.

Whattayaknow... Google announced video advertising via their Adsense network this week. (I think.) The overlay opportunities (example shown below) look really cool.

Video banners have demonstrated a much higher click through rate than average image ads (somewhere between double to 10 times the click rate). This article explores Kinder Bueno's experience with Windows Live Messenger video ads.

From the page: The study illustrates that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. While many online media companies use click-through rate as an ad negotiation currency, the study shows that heavy clickers are not representative of the general public. In fact, heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000. Heavy clickers behave very differently online than the typical Internet user, and while they spend four times more time online than non-clickers, their spending does not proportionately reflect this very heavy Internet usage. Heavy clickers are also relatively more likely to visit auctions, gambling, and career services sites - a markedly different surfing pattern than non-clickers.

Can banners still be an effective means of website promotion? This wikipedia entry explores the concept of "banner blindness" and suggest that users on a "mission" may gloss over banners completely - zeroing in on small text and links. Users that don't have a particular mission in mind see more of the page and may be more likely to notice a banner.