Quarkbase - Easier way to find website information
Rated • 34 reviews • web analytics, social media, analytics • quarkbase.com
A new source of competitive intel
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NLC-Molly/web analytics
Last seen: 10 hours ago
Molly Anglin is a woman from Ottawa, Ontario, Canada
I head up the information architecture team at non~linear creations, a Canadian interactive consultancy specializing in:
large-scale CMS implementations,
enterprise search deployments
and online marketing initiatives.
You can find me blogging (occasionally...) at: www.nonlinear.ca/blog
My Twitter Account
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Customer Experience Management Solutions by Tealeaf:...
Rated • 1 review • web analytics, analytics • tealeaf.com
something to check out
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What is your web analytics communication strategy: Part...
Rated • 2 reviews • web analytics, analytics • webanalyticsdemystified.com
Ideas for communicating KPIs across the organization in such a way that people can truly act on them.
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Google Analytics Benchmarking Feature, Data Sharing &...
Rated • 3 reviews • search, web analytics, google analytics, analytics • searchengineland.com
More amazing new features!
From the page:
Industry Benchmarking: Ever wonder how your site is doing compared to your industry as a whole? With the new industry benchmarking feature, Google Analytics users can now opt-in to see that data. Google will plot your data, as they do now, but give you the ability to overlay various industry averages on top of your statistics. Here is a screen shot showing you how Google Analytics can plot industry vertical data with your site's data:
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ClickTale Blog & ClickTale Scrolling Research Report V2.0...
Rated • 1 review • blogs, web analytics, analytics • clicktale.com
Ever wonder how much users truly pay attention to your website content? ClickTale conducted a study on where and how long users pause while reading through a page.
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http://www.intelligententerprise.com/showArticle.jhtml?ar...
Rated • 1 review • management, web analytics • intelligententerprise.com
A few Webtrends export options to explore.
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ClickZ Experts
Rated • 1 review • business, web analytics, google analytics, analytics • clickz.com
What's the in store for the future of web analytics? Industry expert, Avinash Kaushik, comments on his vision.
"Smart companies will start to exploit more things, like multivariate testing, onsite behavior targeting, etcetera, because in each case you're leaving humans to understand customers and create content, and you're lettingintelligent solutions create the right customer experience based on data."
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Senior Marketers: Little Confidence in Ability to Track...
Rated • 1 review • marketing, web analytics, email, social media, analytics • marketingcharts.com
Interesting study conducted by Sapient on the comfort-level of senior-level marketers when tracking multi-channel campaigns.
Thought it was also interesting to see how they'd be focusing their analytics spending in 2008:
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Google Website Optimizer and Google Analytics: A Perfect...
Rated • 2 reviews • web analytics, google analytics • roirevolution.com
Useful tracking script that will allow you to draw Google Website Optimizer variations into Google Analytics.
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Qualitative Measurement for Brand Lift Campaigns -...
Rated • 1 review • marketing, web analytics, google analytics, branding • google.com
It's fairly simple to grasp website conversion rates and interpret referrals through analytics - but what about brand? This article identifies 5 KPIs for measuring the impact a campaign has on brand.
