NLC-Molly's favorite e commerce websites

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Molly Anglin is a woman from Ottawa, Ontario, Canada

I head up the information architecture team at non~linear creations, a Canadian interactive consultancy specializing in:
large-scale CMS implementations, enterprise search deployments
and online marketing initiatives.

You can find me blogging (occasionally...) at: www.nonlinear.ca/blog

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Top 10 Online Retailers by Conversion Rate: December 2008...

Rated Jan 28 2009 • 2 reviews • ecommerce, e commerce, conversion rates • grokdotcom.com

1. ProFlowers 31.1%
2. LL Bean 25.7%
3. Amazon 23.7%
4. VitaCost 23.0%
5. Coldwater Creek 22.4%
6. QVC 21.1%
7. Roamans 20.4%
8. Office Depot 20.2%
9. LandsEnd 19.3%
10. Victoria's Secret 19.2%
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65 views
Optimizing Landing Pages to Match Customer Motivation |...

Rated Dec 16 2008 • 1 review • ecommerce, e commerce • getelastic.com

Common motivations for e-commerce shoppers - how to reduce bounce rates by aligning site with customer expectations.
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59 views
Will 2009 Be the Year eCommerce Gets Lazy? | FutureNows...

Rated Dec 10 2008 • 2 reviews • ecommerce, e commerce, web marketing • grokdotcom.com

Lazy registration provide users with a means of using a service while leaving the laborious task of registration to the very last minute.
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35 views
The Caffeinated Blog: Using Social Media to Drive Holiday...

Rated Nov 21 2008 • 2 reviews • web 2 0, social marketing, e commerce • typepad.com
- Create a Facebook page and post special discounts and valuable content (like how-to videos, recipes, tips and advice) for fans.
- Get on Twitter. Use it to answer customer service questions, share product specials/discounts, and links to valuable content (like how-to videos, recipes, tips and advice).
- Have a holiday-themed contest for sharing creative photos or videos via your Facebook page and give away a shopping spree.
- User-generated content can be excellent content.
- Interact with your Facebook fans with opportunities to write on your wall - their letters to Santa, holiday wishes, holiday tips and advice.
  Partner with a charity and donate a percentage of proceeds from online sales to that charity. Promote via Facebook, Twitter, and your website.
- Develop a widget for others to post on their blogs.
- Develop holiday-themed "how-to" videos and post on Facebook, Twitter, YouTube, and/or MonkeySee (a video site specifically for how-to videos).
- Develop a wishlist and gift suggestion widget and/or Facebook app that people can customize, share, and post on their blogs or Facebook page (creates links directly to products on your site!).
- Is your business involved in local community efforts? Make sure to take photos at events and post them to your website and/or Flickr. Share your photos via Facebook and Twitter as well.
- Having an in-store event? Promote it via Facebook events, or create a Meetup group for your store.
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Should Retail Email Sell or Inform? An A/B Split Test...

Rated Nov 12 2008 • 1 review • marketing, e commerce, multivariate testing, split testing, e mail • getelastic.com

I thought this was an interesting case study. The test pitted two different email campaign concepts against each other - the first, focused more on the offer - essentially a hard sell. The second, took a more informational focus. The second option outperformed the first one by 15%
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Etsy :: The Storque :: How-To :: Seth Godin on Marketing...

Rated May 30 2008 • 1 review • marketing, e commerce • etsy.com

ooh etsy... i know what you're thinking but don't mess with a good formula... you've carved out a great niche - don't get greedy and dilute it!!
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In-Store Pickup and Store Locator Usability | Get Elastic

Rated Apr 28 2008 • 3 reviews • usability, e commerce • getelastic.com

Thoughts on how to build effective locators.
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452 views
http://biz.yahoo.com/bw/080402/20080402005264.html?.v=1

Rated Apr 02 2008 • 2 reviews • marketing, wireless, e commerce, mobile • yahoo.com

"With today's launch of TextBuyIt, any Amazon.com customer can now use any mobile device to shop and buy from Amazon.com, at anytime, anywhere they are," said Howard Gefen, Director of Amazon Mobile Payments.
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Direct URL Visit Brings More Site Earnings | Search...

Rated Mar 11 2008 • 2 reviews • seo, e commerce, sem, ppc • searchenginejournal.com

Isn't this obvious? Those who know and trust your brand will be tbe the ones who are more likely to make a purchase... I don't think this necessarily indicates that something like SEM is less valuable though. In many cases, I suspect browsers might make several visits before converting to buyers. Or perhaps, if they do buy on their first visit, they will be cautious with their purchase. The benefit of something like SEM is getting browsers attention in the first place and expanding audience reach.
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Good Experience - Why Amazon sells used diapers (and...

Rated Feb 22 2008 • 2 reviews • web design, usability, search, e commerce, ux • goodexperience.com

A "one-size-fits-all" approach to user experience design is not always the best route.

Amazon sells diapers like it sells books... Forcing the user to do a little extra legwork to find the desired product.

Conversly, Diapers.com has put a lot of thought into optimizing their search UI and product pages according to the buyers' decision making model.
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482 views

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