Writing Microcopy: Tips and Pointers: The eLearning Coach
Rated • 0 reviews • graphic design, copywriting, writing • theelearningcoach.com
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NLC-Molly/copywriting
Last seen: 11 hours ago
Molly Anglin is a woman from Ottawa, Ontario, Canada
I head up the information architecture team at non~linear creations, a Canadian interactive consultancy specializing in:
large-scale CMS implementations,
enterprise search deployments
and online marketing initiatives.
You can find me blogging (occasionally...) at: www.nonlinear.ca/blog
My Twitter Account
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Persuasive Online Video Strategies That Prompt Action |...
Rated • 2 reviews • filmmaking, video, copywriting • copyblogger.com
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Usability doesnt stop when you write the content -...
Rated • 1 review • writing, copywriting • apogeehk.com
Too often, user-centered design stops where the content begins
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How to Write a Good Creative Brief
Rated • 1 review • writing, copywriting • excessvoice.com
Think about a real person... really think... then write your web content for them.
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I still like writing links that include the words &Click...
Rated • 1 review • writing, copywriting • excessvoice.com
Do the words "click here" still have an impact on visitors? Copywriter, Nick Usborne, believes that there is still a place for this kind of call to action.
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"Getting Real" design tip: Just say no to Lorem Ipsum...
Rated • 1 review • graphic design, copywriting, wireframes, ux • 37signals.com
Lorem ipsum dolor has long been known as the designer's best friend. We think it should be your enemy. Using lorem ipsum dolor reduces text-based content to a visual design element (a "shape" of text) instead of valuable information someone is going to have to enter and/or read.
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The 5-Step POWER Copywriting Method | Copyblogger
Rated • 16 reviews • marketing, writing, copywriting • copyblogger.com
I especially liked the section on "7 simple headlines that work"
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Eyetools Eyetracking Research: Common email layouts: B2C...
Rated • 1 review • usability, email, copywriting, e commerce, ux • eyetools.net
Interesting study on common email layouts - offers some insights into how effective information design and copywriting can guide the viewer's eyes through the entire email.
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When search words are misleading: Gerry McGovern
Rated • 1 review • search, blogging, writing, seo, copywriting • gerrymcgovern.com
Here's a real challenge: the words people use to search for something are not necessarily what they are looking for.
For example, millions of people search for "cheap hotels" but it's more likely that they want the "five star hotel at a cheap price". It's a real art to find a balance between what words will bring you traffic and what words will seal the deal and close the sale.
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irinias reviews - StumbleUpon
Rated • 29 reviews • stumblers, web marketing, web design, seo, copywriting • stumbleupon.com
Lots to learn from Irina! Excellent web marketing, usability and technology stumbles.
