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If you don’t devote a small percentage of your time to working for free, you’re making a mistake.

Whoa, wait, hold on a second. Sheathe your sword of value. Don’t go all cold-blooded capitalist on me. Hear me out.

Most entrepreneurs don’t do pro bono work. (By pro bono I don’t mean for charity, I mean for another entrepreneur.)

A friend swears “pro bono” is Latin for “no way.” He says, “I’m against the idea of anyone working for free. As a more colorful person said, there are two kinds of articles on Huffington Post: Those that shouldn’t be written at all, and those that are too good to give away. I don’t think anyone should give away their profession.”

You probably agree. You invested significant time and money into your business or profession. You provide value.

You should receive value in return.

But sometimes free is valuable.

Google’s $12.5 billion bid to buy cellphone maker Motorola Mobility has won approvals from U.S. and European antitrust regulators, moving Google a major step closer to completing the biggest deal in its 13-year history.

Monday’s blessings mean Google Inc. just needs to clear regulatory hurdles in China, Taiwan and Israel before it can take control of Motorola Mobility Holdings Inc. and expand into manufacturing phones, tablet computers and other consumer devices for the first time.

TRENTON, N.J. — In a move that supporters called a civil rights milestone, New Jersey\'s state Senate on Monday passed a bill to recognize same-sex marriages, marking the first time state lawmakers officially endorsed the idea – despite the promise of a veto by Gov. Chris Christie.

LONG BRANCH — A raging fire in West End that has destroyed at least an apartment building and a dance academy continues to bedevil city firefighters who have been attacking intense flames and thick smoke from all angles since 10:30 a.m. Monday.

However, with winds calming in the afternoon, firefighters appear to have caught something of a break as the flames in two buildings near Ocean Avenue have been put out. Firefighters, however, continue to spray streams of water on the affected buildings to battle heavy smoke, and according to Long Branch Asst. fire Chief Angelo Ciaglia, the fire is still not under control.

Happy Holidays from the staff at New Jersey Computer Doctors. Thank you to all of our Web Design and SEO clients for 2011. May 2012 be an even better year for health. family and business…Here is to a Prosperous New Year!!!

I have a few new projects, a few new clients and I am really looking forward to 2012. Until then, I just wanted to say thanks to those of you that visit and contribute to the site and I hope you have the happiest of holidays. Best wishes!

Every e-commerce manager already knows that having a poor website is a major problem. And it can really bite during the critical holiday season which represents anywhere between 20–40% of annual sales.

But for those who need a little numerical validation, here are a few stats that make it crystal clear why your brand’s online presence is more important than ever: