In what could either be the worst case of getting caught out sharing secrets with people you haven't known long enough to trust, or of schoolboy-level boasting (which will probably be what it's positioned as), Bell Pottinger is in some serious deep w...
YouTube has today launched a new analytics tool that it claims will make it easier to discover who is watching your videos.
Here at Econsultancy we are many things, one of them being a B2B publisher.
Adobe today announced that it has acquired digital marketing technology and services company Efficient Frontier, though the value of the deal has not been disclosed.
The shockingly high level of errors on large-company websites points towards immature web governance processes and a general over-reliance on content management systems (CMS) for quality control.
A lot is made of 'corporate culture' and many companies are keen to develop cultures that promote the success of both their businesses and employees.
As a follow-up to my earlier article, Shopping basket best practice from ASOS, I've taken a look at the updated ASOS checkout experience. It includes one change which has reduced their checkout abandonment rate by 50%.
Just how important is your customer contact centre to you?
WordPress.com bloggers will get the chance to earn some money from ad revenue thanks to a new deal between Automattic and Federated Media (FM).
Apparently, the 2012 Olympic Games aren't just any old Games. They're the world's first social Olympic Games.
Two of the main advantages that PPC has over other forms of advertising are transparency and control.
Google's recent introduction of SSL encryption for search queries from logged in users means that a lot of valuable data has now gone missing from Google Analytics.
I'm currently developing some wireframes as we pave the way for a revamp of this blog later this year. There are lots of things to think about. One of those things is typography. Closely related to that is optimal headline length.
Changes to Facebook pages could be bad news for customer service.
Duedil is a UK startup which claims to be the largest database of free company financials in the world.
As you may have heard, Google is no longer passing on the keyword information for logged in users of google.com.
Social media is the new water cooler, and because of that, it's no surprise that the relationship between social media and the entertainment world is increasingly starting to resemble a marriage.
Apple's rise in the past decade is one of the business world's great success stories. The company, which in the late 1990s looked like it was on its deathbed, is now one of the richest businesses in the world.
Companies with a structured and process-driven approach to conversion rate optimization (CRO) are significantly more likely than other organisations to improve their conversion rates and increase online sales, according to research published this wee...
In the latest IAB/PwC adspend study, online lead generation registered an impressive 20% growth rate over the year which shows the continuing interest in lead generation.