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Why You Should Engage with Google + Communities
While you are sitting at your desk, pondering the ways to break into social media so you can make that conversational mark for your business or company, you sho
How Are You Organizing Your Social Media Team?
In the marketing minds of companies looking to dash into the social media marathon of consumer engagement, there seems to be one burning question: how do I craf
How the BRIC Countries are Influencing Social Media
Social media has firmly established itself in the United States, but sometimes marketers and entrepreneurs fail to realize that there are genuine social opp
3 Reasons Why Facebook Pages Are Your Most Valuable Asset...
What is the value of having a company Facebook page? This is a question that many small, medium, and large businesses still ask. There is such tremendous v
The Willy Wonka Guide to Marketing: Part 2
As we saw last week in The Willy Wonka Guide to Marketing: Part 1, Willy Wonka is a marketing whiz, even though he's never worn fleece or set foot at
How to Make Your Holiday Promotions Stand Out
If you are a business owner, you are probably thinking about new ways to make your promotional activities stand out. No matter which line of business yo
7 Questions to Answer When Checking out Competitors
Last week at the "Pursue Your Passion: Women Entrepreneurship Panel" at Chapman University, one of the participants said, "Don't think you don't
How to Make Pay Per Click Programs Work
One of the most common misconceptions regarding pay per click campaigns is that they are a sure way to boost your sales. Well, I hate to burst your bubble
How to Avoid Content Overconsumption
Focus on the content that matters to your brand. Augustus Gloop was the first winner of a Wonka golden ticket. He lived in a small town in Germany and sp
How to Cultivate Engagement and Reach with Sprout Social...
It is Monday, and after the long weekend your social media is waiting for you at the door when you get to work, like that lost puppy without a collar, beg
4 Ways to Bring Your Social Media Back to Life
I just commented on [post_title] : Fall is all around us, and autumn's winds remind us of the coming new year, and all the things we want to improve on. We start plannin[..]