Great post by Bryan
Great post by Bryan
Should you always trust your metrics? Or, better yet, have you found ways to track that work for you? T
Rachelle Money conducted a good interview with Bryan and me.
In or out?
Here is a really easy way to figure out if you can deal with the mess in front of you. How many of the following can you deal with:
1. Laying off half your staff.
2. Laying off half your staff again three months later.
3. Spending 20 hours a week on the phone being yelled at and
threatened while trying to renegotiate a dozen contracts--like your
T1, phone system, rent, equipment leases, etc.
4. Having an investor scream at you and tell you that they will ruin you, your career and that "you'll never raise money again, you mother f-er."
5. Laying off half your staff for a third time.
6. Getting served a half-dozen lawsuits, courtesy of the folks who you tried to renegotiate with in point number three who wouldn't deal.
7. Having one of the people you're renegotiating with come to your office every week and ask for their check in person.
8. Having the same media outlet that once claimed you were the next Barry Diller write that you're a fraud.
9. Not getting a good night's sleep for six months.
10. Having dozens of paying clients default on their bills.
11. Having staffers who you really need to double down and focus walk
out the door after you helped make their careers.
12. Have the people who begged you for a meeting at the peak not even return your emails or phone calls.
If you can't deal with these 12 situations, then you're out. It's time to refresh your resume, tell your board you resign, sublet your place and go to Thailand. Go sit on the beach and lick your wounds for $40 a day (all-in) like the fauxtrepreneur you are. You suck. I hate you.
Good article...best part is -- "It's an interesting issue, just in the same way that green was political issue, and then it became a moral issue. There's the fundamental realization that Americans have woken up. Their bellies are too big, their cars are too big, their homes are too big, their debts are too big, and they have to go on some kind of a diet. The era of "bling" is over."
From the page: "Most of the writers I know work every day, in obscurity and close to poverty, trying to say one thing well and true. Day in, day out, they labor to find their voice, to learn their trade, to understand nuance and pace. And then, facing a sea of rejections, they hear about something like Barbara Bush窶s dog getting a book deal."
From the page: "Analytics Mistakes
Bryan Eisenberg at the Microsoft AdCenter Blog talks a good deal about the seven biggest mistakes of web analytics, which according to him are as follows:
1. Improper Implementation
2. No Goals Setup
3. No Segmentation
4. Paying Too Much Attention to Irrelevant Data
5. Not Setting up Milestone Events Documentation
6. Not Combining Quantitative Data with Qualitative Data
7. Not Taking Action On the Data"
From the page: "Any fool can create profit.
It窶s the smart ones that can create time.
From the page: "Profit is missing from the language of marketing.
I reviewed the language of the twenty-five most popular marketing bloggers. During the life of the blogs on the list, the average marketing leader mentioned the word "profitable" in a median of just six blog posts ever, "profit" in a median of just thirty blog posts ever (and that includes the phrase "non-profit", and includes press releases about corporate profit). In fact, fifteen of the twenty-five bloggers used the phrase "profitable" three or fewer times ever --- and that's across an average of 250 to 1,000 posts.
These are your favorite marketing experts. The majority seldom if ever talk about profit."
From the page: "For 10 years I have been working with companies to optimize their websites to increase conversion rates. During this time, Iâve used what seems like dozens of web analytics tools.
The insight that is available is incredible if you donât make the âoe7 Biggest Mistakes of Web Analyticsâ:"
From the page: "lways Be Testing is an excellent book that tackles one of the most important aspects of successful search marketing. If you aren窶t currently testing and want to know how to start, buy the book. Even if you are already testing and tuning your sites as part of your search marketing efforts, the case studies and best practices discussed in this book make it worth far more than the cover price when you apply the principles to your own campaigns.
Always Be Testing: The Complete Guide to Google Website Optimizer
by Bryan Eisenberg & John Quarto-vonTivadar with Lisa T. Davis
Who first settled this inhospitable part of western China? And for how long has the oil-rich region been part of the Chinese empire?
Uighur nationalists have gleaned evidence from the mummies, whose corpses span thousands of years, to support historical claims to the region.
Foreign scholars say that at the very least, the Tarim mummies -- named after the vast Tarim Basin where they were found -- show that Xinjiang has always been a melting pot, a place where people from various corners of Eurasia founded societies and where cultures overlapped.
Contact between peoples was particularly frequent in the heyday of the Silk Road, when camel caravans transported goods that flowed from as far away as the Mediterranean. "It's historically been a place where cultures have mixed together," said Yidilisi Abuduresula, 58, a Uighur archaeologist in Xinjiang working on the mummies.
From the page: "But don窶t ask Washington to give shareholders and bondholders a free pass 窶" they bet on management and they lost.
The American auto industry is vital to our national interest as an employer and as a hub for manufacturing. A managed bankruptcy may be the only path to the fundamental restructuring the industry needs. It would permit the companies to shed excess labor, pension and real estate costs. The federal government should provide guarantees for post-bankruptcy financing and assure car buyers that their warranties are not at risk.
In a managed bankruptcy, the federal government would propel newly competitive and viable automakers, rather than seal their fate with a bailout check."
From the page: "The result is a model that can help managers set shipping fees in ways that both appeal to customers and drive them to buy in quantities that can be efficiently processed. "There is no direct analog to this in the traditional retail world," Bell says. "It seemed to us that firms had not figured out the 'right' shipping policy, so there's a lot of experimentation going on without clear guidelines." "
From the page: "On Saturday, Scott Brave of The E-Commerce Times posted a great article about seven deadly consumer biases that impact customer ratings and reviews on etailer websites."
Good summary of the dilemmas involved in being an entrepreneur.
Great post on the qualities of a marketer
From the page: "Almost overnight, not only has the largest publishing deal been struck, but the largest bookshop in the world has been built, even if it is not quite open for business yet,” wrote Neill Denny, editor of The Bookseller, a trade publication based in London, on his blog."
From the page: "Over the last few weeks, I've also been watching many self-proclaimed marketing gurus speak of social media's role in filling in the gap during the economic downturn. While social media should be a part of any forward-thinking and transparent company, I would urge caution if you believe that you can monetize it easily or quickly. It's also not a magic pill for traffic building."
From the page: "Letâs begin with the dishonesty of the McCain rant. What Mr. Obama proposes is to restore the tax rates on the wealthy to the same level as during the Clinton administration â" that is, to allow the Bush tax cuts to expire without renewing them for individuals and families reporting more than $250,000 in annual income. There is nothing radical in this idea, let alone socialistic, (especially compared with the bank nationalizations and other violations of capitalist orthodoxy that Mr. McCain has supported recently as emergency measures).
Not only is there nothing radical about repairing the unfairness of those Bush tax cuts, but it is precisely the same position that Mr. McCain argued when they were first enacted. Is his memory so poor that he cannot remember saying that the Bush tax plan was âoeskewedâ to benefit the rich? Having reversed that position for political convenience in the most craven way, he has also invented a different justification for opposing Mr. Bush back then â" namely that he thought the cuts were fiscally irresponsible. But that isnât what he said in 2000 and 2001."