Trade show marketing is important for companies to build brand awareness. The purpose for trade shows is to drive sales. As a Dental Sales Rep, I worked the Greater New York Dental meeting. This i...
In sales, we all have to deal with difficult customers. Today, I am going discuss how to deal with difficult customers. In a previous post, I discussed how to get customers to pay on time. Before I...
In my last post, I wrote about the various ways businesses can get leads. Now that you have collected all these leads, what do you do with them? In this post, I will discuss how to qualify and clos...
Lead Generation is an essential building block for businesses to find potential buyers who are interested in their products and services. In previous posts, I discussed how to prospect and identify...
In my last post, I discussed about how to build your personal brand on Facebook. Today I am going to discuss how to brand your business using Facebook pages. Remember Facebook is the largest Social...
Facebook is the largest social networking site in the world. Facebook has about 650 million users worldwide. Almost everyone is on Facebook. From teenagers to baby boomers, people from all walks of...
Twitter is a great social networking site for people and brands to spread ideas quickly. Twitter is also a great marketing tool for brands to promote products and services. Twitter has a few hundr...
Use of social media is essential in personal and corporate branding. The networks that brands should be on are LinkedIn, Twitter, Facebook, YouTube and Google+. Writing blogs and having websites a...
Once you have made a sale to a customer, it is important to follow-up with a customer. As a Sales person it is important to deliver on the promises you make to customers. This means checking in wit...
When we deal with customers, it is important to get them to pay their invoices in a timely manner. What a timely manner means is dependent on your company's payment policy. Are these customers C.O....
In my post Building the Brands of Tomorrow, I stated that one of the things that companies needed to do to build the brand of the future is to listen to their customers. This means handling custome...
The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here's an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 1,100 times in 201...
I highly recommend The End of Business As Usual by Brian Solis. I received a copy of this book while attending the Pivot Conference which the author runs. It was great meeting Brian. I wanted to bu...
Previously, I discussed about how to develop and market a product. In this post, I am going to discuss how you can build a brand for tomorrow. While attending the Pivot Conference in New York City,...
Developing and marketing a product, requires a lot of planning. You need a vision for your product. Whether you are a start-up company or a product manager launching a new product, there is a lot o...
In sales, everyone has to be able to overcome objections in order to be successful. The best way to overcome objections is to prevent them. This can be done by providing a thorough sales presentati...
In my last post, I covered how to make a cold call where I described about how to make an on the spot sales presentation. Now I will cover how to develop and deliver a sales presentation to a decis...
Whether you are a veteran or if you are new in sales, you will have to make cold calls to build your customer base. Many sales people dread making cold calls. However, if you approach it the right ...
In my last post, I spoke about how to identify your target market and how to build a prospecting list. In this post, I will cover how to develop and implement a sales plan. Also I will cover how th...
Previously, I spoke about prospecting and identifying your target market. I will cover this topic in more detail in this post. I stated that it is important to know who would be a good fit for your...