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Nov 11
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marketing
• makepeacetotalpackage.com
From the page: "You watch my back, I'll watch yours. You do for me. I'll feel obligated to do for you. If you are hurt, I will feel your pain, and I will help. Shame on you otherwise. Without this unspoken social contract, the San would perish.
These social aspects of human nature are in some ways even more applicable to the online world.
It is quite remarkable, for instance, that a consumer on one side of the planet is willing to whip out their credit card and process a transaction with an individual - whom they've never met and probably never will - clear on the other side of the planet.
This requires substantially MORE trust than doing business with the person next door. I mean, whose throat are you going to choke if things go wrong? Yet one man's willingness to trust another can be cultivated just as surely. It happens for exactly the same reasons one Bushman trusts another on the Kalahari."