AverySmith

University of Florida's design department facilitates tomorrow's talented young designers. The staff, curriculum and student-run exhibitions are just some of the programs provided! Oh and the site is beautiful ;)

Great productions here. I recommend the Gorillaz video "El Manana" and the new cinematic for "Rockband: The Beatles"

Great words of wisdom from a great designer. A must read to anyone in the design field. Not too mention a great conversation piece. I would argue that absolute certainty is not as evil as this essay makes it seem. A competitive runner can not run nearly as far or as fast before eradicating all doubt in their abilities first. Doubt often hinders performance.

You heard it, asmith3. com/blog is up and running.

Come see what dorky/design-y stuff I'm obsessed with at the moment, feel free to have and express opinions, see what projects I'm working on and listen to the very music I'm listening to at the time! All on one page and all for the low low price of 5 minutes of your time :)

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Take Care,
Avery A. Smith III

Pantone sets up shop in a collaboration with Gap in New York. The store is entirely dedicated to Pantone and their swatches.

Smart and clean book designs.