Ashokdelhi

During uncertain economic times like these, our advice is to always stick with the fundamentals to maintain business efficiency and progress. No matter what your business model, performing the fundamentals will keep you on-track and in-line for leveraging future success.

If the C-level executives in your company are having any doubts about the value of SEO and are hesitating to release more funding, it's time to perform a cost-benefit exercise. It's your job as an in-house SEO manager to reestablish their confidence in the value of SEO as well as your value and the value of your team.

When funding gets in the way, having a narrow focus, putting it on the table, and describing company goals you are committed to are all very important.

To demonstrate implicit value for SEO, start with a baseline. Show where your key terms currently rank in organic and multiply by the cost-per-click value. Run the numbers for the value of direct clicks with high search intent.

One way to go about this is to calculate an Effective Cost-Per-Click (eCPC) for your organic listings:

1. Access the Keyword Tool within your Google AdWords account.

2. Type your best performing (for instance, 20) keywords.

3. Select descriptive words or phrases and synonyms.

4. Click Get Keyword Ideas.

Taylor Hicks is back performing on "American Idol." More than any other winner he was a creature of the show. His Soul Patrol sprung up seemingly overnight, he did really well on the show's format, won - -and since then....

I liked him when he was on "Idol"; a great guy, someone who had a lot of fun and who seemed to enjoy all the silliness that comes with competing on "American Idol" (doing hokey commercials, bantering with Ryan, dressing up).

Whether you plan to bird on your own or join a professionally-led group, your trip will be more satisfying with careful planning. When birding far from home, it is sometimes impossible to find items locally that you may have forgotten. The following checklist is designed to help insure that the Mexican-bound birder's trip is not disappointing.