The More Things Change - Google vs. Yellow Pages | Ranked...
Rated • 7 reviews • comics, seo, domain names • rankedhard.com
That's often the debate: unique brand name or keyword rich name. In the short term, I think the keyword rich name could work well, but in the long term, the unique brand name would get the recognition. This of course presumes the unique brand name engages in sufficient marketing to create that recognition.
I suppose if you don't want to put in a huge amount of effort trying to establish your unique brand name (eg Amazon, Monster, etc) then you could stick with the keyword rich URL.

