0Boy/advertising

From the page: "As the Honda Accord Crosstour hits showrooms, the all-new advertising campaign is finally hitting the airwaves. The commercial is jazzy and features imagery that is retro yet contemporary. The ad is also narrated by actor Kevin Spacey. When compared with its competitors, the Honda Accord Crosstour is a bit of a standout, which is both good and bad depending on your personal perspective. We�d say the closest competitor to the Crosstour is the Toyota Venza, but both ads have a very differ approach while addressing style and functionality, but the Honda ads from RPA appear to be more focused on the latter. Check out the ad below and let us know what you think. "

From the page: Most companies large and small perform some sort of search engine optimization on their sites. It's natural, as Google is such a tremendous traffic driving machine. When we hear of large automotive publishing firms engaging in pre-school link-building spam efforts, it shocks us. Why? Because they simply do not work, and you'd think a publisher like Car and Driver would know that.

Sometimes, it takes a little desperation to get people's attention.

From the page: "I�ve been thinking a lot about lessons that I learned while reading Alan M. Webber�s Rules of Thumb. To me, it�s a book for the field. It�s a book that says, �oeYou�re a leader, whether or not you�re the boss, and you�ve gotta get in there and make things better.” The book has 52 big ideas in it. That�s like… 47 more than Trust Agents. Webber has something there. "

From the page: "In a previous post we discussed the 8 Most Important Conversion Metrics You Should be Tracking and then we explored the first 4 to determine how to use these metrics to your advantage.

Here are the last 4 factors to examine as well as some ways to improve your website based upon your metrics:"

From the page: "A lot of readers were incredulous over last week�s news that Ning raised another $15 million in venture capital from Lightspeed Venture Partners at a $750 million valuation. That comes despite the fact that Ning traffic appears to be flatlining, and revenue to date is likely very small.

A typical comment to that post: �oeWhat an ASTOUNDING way to waste money.” Others pointed out that venture capitalists typically invest hoping to at least have a chance at a 10x return - and in Ning�s case, it seems unlikely that the company will be worth the necessary $7.5 billion any time soon. So, why�d they invest?

Marketing."

From the page: "Twitter has popularized the concept of microblogging, the use of cell phones, instant messages, and e-mail to post streams of short blog posts. Twitter is part of Business Exchange, suggested by Tom Giles. This topic contains 5,402 news and 5,804 blog items. Read updated news, blogs, and resources about Twitter."