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From the page: Personalisation and real-time have been seriously big topics in SEO and social media news in recent weeks. Prior to Google's recent real-time search results announcement, my interest in real-time search was beginning to wane, as although it was en vogue... more
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Propaganda by Edward Bernays (1928)
11 reviews • historyisaweapon.com
This is the original Propaganda book by Edward Bernays (nephew of Sigmund Freud). It is to the PR industry what Adam Smith's Wealth of Nations was to the field of economics. Two of Edward Bernay's greatest PR 'successes' were: convincing woman smoking was... more
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Non Profits are Kicking A$$ with Guerrilla Marketing - 4...
31 reviews • bootstrappingblog.com
Without getting into a discussion on the issues, I would like to say that the "tree" dispensing paper towels ( I know it says tissues) is an ingenious idea, I wish there were more of them around. It puts it's point across without being pushy or obnoxious; humor... more
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Addicted to Nonsense | CommonDreams.org
"The juxtaposition of the impossible illusions inspired by celebrity culture and our "insignificant" individual achievements, however, is leading to an explosive frustration, anger, insecurity and invalidation. It is fostering a self-perpetuating cycle that... more
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The Father of Spin: Edward L. Bernays & The Birth of...
"If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it," he argued in Propaganda, one of his first books. In a later book, he coined the term... more
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50 Free Press Release Submission Websites
From the page: "50 Press Release Submission Websites A list where you can submit a press release"
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Using LinkedIn as a PR Tool - The Buzz Bin
Good tips on using LinkedIn for PR and marketing. Equally helpful for job hunters!
