Keyword Advertising

The long tail is the colloquial name for a long-known feature of statistical distributions (Zipf, Power laws, Pareto distributions and/or general L�vy distributions). The feature is also known as heavy tails, power-law tails, or Pareto tails. Such distributions resemble the... more

Understanding neural nets is important to those using keyword advertising because currently those programs cannot truly "think" like a human so they make decisions that can cost advertisers a lot of money. Given a keyword phrase of three or four words the... more

I can count on one hand the people involved in PPC that I truly admire. Marty is one of them and he just posted this awesome list of both PPC specific blogs and SEO-related blogs that contain PPC information. If you're in a hurry to do PPC or learn more check out this... more

This article makes some very good points regarding the most common mistakes. Using PPC advertising - and especially Google Adwords - successfully is becoming more and more challenging so I encourage all advertisers to stay on top of what is going on. From the page:... more

Many insightful comments spanning the spectrum between manual management and automation. Readers may find a jewel or two here. While reading remember my post regarding the current intelligence level of neural nets in comparison with the ability of the human brain.