Commercialism, long criticized, as a distortion of the true celebration of Christmas, has become a crucial profit component for the corporate economy. Very little observation about the religious nature of the holiday rises for reflection. Likewise, even less focus is devoted to the underlying reasons why holiday gifting has become a stable to the season. Heritage and tradition has given way to popular cultural advertisement. A disconnect between purchases of necessity and acquisitions of disposable novelties is the hallmark of the mad rush to buy needless objects.