Posted on Dec 5, 2012
Don't Confuse Engagement with User Experience
Hundreds of millions of dollars could ride on the difference.
1,456 views hbr.orgInterest
on Dec 5, 2012
on Dec 5, 2012
on Dec 5, 2012
Hundreds of millions of dollars could ride on the difference.
1,456 views hbr.org
dangilmore
dangilmore
Designing a great device is not the same as designing a great user experience. Designing a great user experience is not the same as designing greater engagement. While it's completely understandable why designers, product managers and marketers might conflate them, reality suggests that a great user experience doesn't necessarily generate engagement any more than meaningful engagement inherently assures a great user experience.