When it comes to advertising on Facebook, it is truly a game of trial and error. To figure out post frequency, try posting once every 2 days and then try as much as three times per day. Want to know when to post? Figure it out by posting at all times of the day. The more you try, the better your research will be.Successful search engine optimization can be accomplished by integrating a site map into your website. This enables search engines to find other pages in your site other than the homepage easily and, thus, enhances your presence on search engines. Be sure to link each page of your website to your site map.