from the page: Buy Nothing Day has been criticized by some groups as a consumer-oriented empowerment activity that is insulting to those who simply cannot afford to buy anything at all, and that all successful boycotts in the past have been held until there was a gain, not planned for a single day. A group in Montreal promoted "Steal Something Day" as an alternative. In their words, "The geniuses at Adbusters have managed to create the perfect feel-good, liberal, middle-class activist non-happening. A day when the more money you make, the more influence you have (like every other day). A day which, by definition, is insulting to the millions of people worldwide who are too poor or marginalized to be considered 'consumers'."