Gary Halbert is dead and gone. Long live Gary Halbert. His legacy lives on. No self respecting copywriter can claim the title unless he's visited this web site and digested Gary's style and wisdom.
Sometimes when musing how to write a letter, or other commercial piece I find myself pouring over something from my Halbert swipe file. As I do so the words, 'There's only one Gary Halbert' course through my brain to the tune of 'Guantanamera'.
A unique character who fully understood what it is to be human and profited from it.