Posted on Nov 25, 2012
7 Basic Types of Stories: Which One Is Your Brand Telling?...
Creatives explore humans' archetypal plots
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johnproano
John
Great examples of story-telling by brands. Prudential's Day One Stories are highlighted as an example of "rebirth" where retirement is positioned not as the end of something, but rather as the dawn of a new era. Great read!
Posted on Oct 9, 2012
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