The History of Cinemagraphs
A Cinemagraph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.
Visual Graphics Artist Kevin Burg began experimenting with the .gif format in this style in 2009 but it wasn't until he partnered with photographer Jamie Beck to cover NYFW that Cinemagraphs were born. Marrying original content photography with the desire to communicate more to the viewer birthed the cinemagraph process. Starting in-camera, the artists take a traditional photograph and combine a living moment into the image through the isolated animation of multiple frames. To quote supermodel Coco Rocha "it's more than a photo but not quite a video". More on the site.
The definition of a Cinemagraph by creator Kevin Burg is 'an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.' Simply put part of an image moves whilst the rest of the image stays still.