The evolution of logo designing could be traced back to the Ancient Greece, when the rulers and their dynasties used to use cipher as a monogram in their coins. However, the modern logo designing dates back to the early days of the Renaissance, around the 13th Century. Goldsmiths, masons, paper makers, and potters, were among the first trades people to use marks窶"pressings into gold, chiseled symbols, watermarks on paper, and simple thumb-prints on pottery.
Today there are many corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo . However, only a few of the thousands of ideograms people see are recognized without a name.
like the 2003 pepsi logo. the new one sucks
21 well-known logo evolutions! Interesting that some really changed and others, not so much. Any you liked before? http://su.pr/8tn9SG