From the page: "In political science, social engineering is a used mainly pejorative term, having been likened by conservative commentators to practices under authoritarian systems of government, especially in the United States and the United Kingdom. In a broad sense, it refers to attempts by governments, or private groups to change or "engineer" the views and behaviour of citizens, for example, by the use of advertising, through active support of culture, or though the legal system. The discussion of the possibilities for such manipulation became quite active following World War II"
Take for instance this 'opinion article' at the WSJ:
Karl Rove, Whistleblower
It's not that this person is delusional, but rather, it's part of an intentional calculated response.
Consider the utter shock when the Karl Rove leak was first exposed; it left the white house and their apologists speechless for exactly one day. Yes, it was fun watching the white house press secretary 'lose credibility' as he repeatedly refused to answer the press corps questions - not that he ever had any and spoon feeding reporters does not really constitute journalism, but regardless, that day is over. The silence across the board was an indicator that they were waiting for direction from the white house (probably from Karl Rove himself -- he is the wizard of oz behind the curtian pulling all the levers afterall).
Anyway, that was the calm before the organized shit storm of spin we are seeing today. As they hammer away at their disingenuous 'talking points' in an attempt to pave a path for Karl Rove's escape from justice, every man of reason is left wondering: How much rope do they really need to hang themselves and the entire Republican Party?