Helps people raise funds to start projects of many sorts, whether it be fashion, movies, gaming, food, business, etc. Will not charge anyone unless the goal is met.Project creators set a funding goal and deadline. If people like a project, they can pledge money to make it happen. Funding on Kickstarter is all-or-nothing 窶" projects must reach their funding goals to receive any money. All-or-nothing funding might seem scary, but it窶s amazingly effective in creating momentum and rallying people around an idea.