You can see the video cut where he's placed a glow stick in the jar, and you can see the glow stick bouncing around as he shakes it. The fizzing is the release of oxygen, that's all that happens.
I don't understand why anybody would post a misleading video like this which does nothing but motivate kids to play with dangerous chemicals only to be disappointed with the result.
Would not glow. Would however create a small cloud of poison gas.
The bleach acts as a catalyst for the hydrogen peroxide to oxidize the phosphorous in the matchheads, so in theory it should work, even though it would be terribly unlikely. But even though it could possibly work, the experiment is an absolutely terrible idea. First of all, the strike-anywhere matches are also sometimes called "non-safety matches" for a reason; handling strike-anywhere matchheads is like handling nitroglycerin as seen on The Three Stooges. Even if you manage to avoid engulfing yourself in fire with the matcheads, good luck not blowing your arm off after pouring bleach and hydrogen peroxide into a sealed glass jar. That fizzing sound the video mentions is the H2O2 turning into H2O and O2, and expanding while doing so, creating pressure, creating the possibility for your glass jar to explode, creating glass shards in your torso. Keep in mind that hydrogen peroxide is used in ROCKETRY AS A PROPELLANT (that may not be entirely relevant, but you're still gonna have bleach, volatile phosphorus matchheads, and glass shards in your eyes). Long story short, DON'T DO IT.
i want to do this now
Seriously, I've seen better "magic" video tricks back in the 80s using a VCR.
It's the worst switch edit yet. It is 2009, why can you not do a better sleight of hand jar switch with all of modern technology at your fingertips?