amazing for SMO. developing tools .
It's only Google who made it unfair!
Image is slightly off, and most social media experts are either not paid much, or are part of an engrossing PR campaign, and are paid a "consultants fee." If there's one thing I've learned, its that being a consultant is great; you get paid a ton of money, and have little actual work to do. The hardest part is building up a repertoire of clients..
However, I do agree that there are major issues with our work hierarchy; most jobs that require significant knowledge are underpaid, and many jobs that require little knowledge are overpaid. The only thing you can do is become a major shareholder and demand change; otherwise, just the shitty way life works.
There's no use in putting a social media expert under the same umbrella as the other two professions. The job of a social media expert is purely marketing and PR, this requires a completely different set of skills than a web developer or SEO expert. It would be like the guy who puts the billboard up getting angry because the guy that came up with the idea is making more money.
Quite funny. If you are a SM "Guru" you will be rich according to this.
true and not sad... obvious really. If I build a great car I don't have much trouble selling it, people can see and understand why it's great AND they want more than something that just gets them from A to B. But if I build a great web page, web utility, etc who am I going to sell it too and how? More importantly how can I persuade people that mine is better than his? I don't understand what makes it better and so long as it does what I want I don't care how it does it! Ergo I need people to sell it for me. DOes no-one remember the dot com crash. put it another way: linux =engineers, microsoft =engineers and media, apple=media - which one rules the world but is not the best of either?