From the page:
Coercion With a Smile
Within corporate culture and government agency PR, Orwellian "doublespeak" has become a common way of disguising coercion. Can a "benefit" be beneficial if it's compulsory? Does an "incentive" do any good if it's actually a threat?
Employees may not be able to refuse the "offer" of overtime, or the "aid" of close monitoring of every small action. The unemployed have mandatory "assistance" and "incentives", including termination of their payments if they don't conduct their "jobseeking" in exactly the prescribed way.