Buo Lai En
How To Lose Readers and Irritate People
Let me clarify this at the outset: I do not disparage this article itself. It appears, from what I saw of it, to be well written, factual and effectual.
My objection is to the decision by Rolling Stone (a choice made by far too many site operators) to chop the article up into 13 incremental installments. As much as I may enjoy the content, I will not, as a matter of principle, encourage this tactic. It is meant to compel readers to view as many pages as possible, extracting from them as many "impressions" of advertisements as possible, for the greater profit of the site. To me, this smacks of a certain manipulative dishonesty, and I refuse to reward it: When I find such an article, I look for an option to read it as a single page; if such a choice does not exist, I leave.