It's still in beta, so I won't judge it just now. But a few points:
From the page: "Automatically copied the new link to your clipboard" - handy.
"SEONIK is not tool that will make your URLs shorter." - don't need more of these anyway
"SEONIK is a search engine friendly link generator." - kind of yes
"SEONIK is a tool that helps you to convert dynamic URLs into SEO Friendly looking html URLs." - Who's still using dynamic URLs?
"SEONIK URLs automatically redirect to destinations that you choose." - I do hope so!
"Also SEONIK has special algorithm that give you ability to know the best suitable keywords for your web page." - Hm, gave me a bunch of "and, is, not, etc.." - not really suitable.