From the page: "Associated websites often share user information, so a visitor only has to register once and can use that username and password for all sites. A good example for this is Google. You can use you google account for GMail, Blogger, iGoogle, google code, etc. This is nice, but it would be even nicer if logging in for GMail would mean I窶m also logged in for the other websites. For that you need to implement single sign-on (SSO)."