I can窶t count how many times in the past couple years I窶ve heard people talk about how important information architecture (also referred to as IA) is to SEO. Yet it窶s almost always presented in a way that calls upon a lot of highly technical lingo. Taxonomy. UX. Contextual browsing. Mental model. Ontology. Semantic web窶ｦ Honestly speaking, I don窶t even know what half the lingo means in the moment I hear some of these words.