Blogs » Company Stats » Company Stats » Stumbling During the Super Bowl

As the most watched televised event in America, Sunday’s Super Bowl game was bound to take Stumblers away from stumbling. But, based on our data, it appears that users had StumbleUpon close at hand (literally – we hit a record number of mobile stumbles!) as the game went on, pausing their stumbling during the game’s final, gripping moments. (Maybe when Roethlisberger threw that incomplete pass to Wallace, with one minute left to go in the game?)

For starters, let’s look at stumbling behavior for both computers and mobile in the moments before, during, and just after the game. Below are normalized stumbles for Super Bowl Sunday (in green) and the Sunday before (in blue).

Stumbling decreased after kickoff, but gradually increased as the game went on.

Stumbling increased right before 3:30 pm PST as users awaited kickoff, perhaps because they wanted their StumbleUpon fix before the game. Stumbling decreased sharply as the game began, but gradually picked up as it went on. Right around halftime (5:00 pm PST), stumbling dipped slightly as viewers checked out the Black-Eyed Peas show. Then stumbling took a quick dip towards the end of the game when the Steelers came close to overtaking the Packers (but we all know the end of the story). Then once the game ended, stumbling picked back up to its normal rate.

What’s even more interesting is that mobile stumbling reached its highest rate ever at around 6:50 pm PST, right before the Super Bowl concluded. Mobile stumbles were served at a rate of 41 stumbles per second at that point - a 10% higher rate than any of our previous records! Mobile stumbling increased sharply about 30 minutes before the game ended, even more so than desktop stumbling increased. Perhaps by that point users were at bars or stuck in living rooms, away from their computers.

Mobile stumbling spiked in the final moments of Super Bowl XLV.

We were also curious as to whether there was a gender factor in Super Bowl stumbling. While many women are hardcore football fans (we know quite a few at StumbleUpon!), statistically men get more interested in the game than women. So would women stumble more as they sat on the couch in front of the TV?

While we saw stumbling activity across the board decline during the Super Bowl, men were without a doubt more into the game than women. Check out the chart below:

Women stumbled more than men during the game.

Men decreased their stumbling by 50% during the game, while women only decreased by 30%. In addition, men stayed focused on the game longer, with their stumbling activity remaining low until after 8:00 pm PST. Women, on the other hand, increased their stumbling throughout the three hour game period, with the only real exception being the halftime show.

It’s also worth noting that women’s stumbling rates remained low once the game was over, and men returned to normal stumbling rates. Is it possible that women took over the TV once the game was done? Maybe it was that Michael Jackson “Thriller” episode of Glee that kept their attention.

For those who were stumbling after the game, we saw the stumbling rate in the American Football topic increase, both before and after the Super Bowl:

Stumbling in the American Football topic increased before and after the game.

I guess even though Stumblers were away from the football action, they couldn’t get enough!

/Roberto Sanabria profile picture