Blogs » Official Blog » Company News » 5by Partners with VICE Media, Tribeca Enterprises, and DEFY Media to Enhance the Mobile Video Experience

Three New Global Partnerships Bring Expanded Content Offerings to the Super-Powered Video Concierge App

San Francisco and New York, April 15, 2014 5by, one of the world’s largest video discovery apps, announced its first-ever media partnerships with VICE Media, Tribeca Enterprises, and DEFY Media.  In addition to finding and watching the best videos on the web based on mood and interest, 5by users can now navigate to partner channels to watch freshly curated video playlists. Partner experiences will appear on the home screen or as channels depending on the time of day and individual preferences.

Also announced, the 5by iOS app joins the Android app as compatible with Google’s Chromecast, enabling 5by video playlist viewing in the living room: from the apps directly to TV.

“We’re ecstatic to launch these new channels and introduce great content and brands to our growing audience. Innovation is in 5by’s DNA and we’re thrilled to grow with VICE, Tribeca, and DEFY,” said 5by CEO Greg Isenberg. “These partnerships represent a growing interest in 5by advertising across different categories, but our focus remains on building a great product.”

“We’re excited to add some of our original video content from the ScreenJunkies, AWEme, Break, and SmoshGames properties on 5by,” said Barry Blumberg, EVP Content and Programming, Defy Media. “We’re committed to distributing our award-winning content across emerging platforms, including mobile, and this provides another avenue our viewers can use to discover and consume our videos when and where they want.”

5by was acquired by StumbleUpon in September 2013 and debuted in the App Store and on Google Play in late January. The personal video concierge has been featured by both Apple and Google, and drives millions of video views per month. The 5by apps are available worldwide in the App Store and on Google Play.

About 5by

5by is the simplest and fastest way to find, watch, and share the best videos from across the web. With 5by, it’s possible to never search for videos again – high-quality video playlists are customized to your tastes based on mood and ratings. 5by mobile apps are available worldwide in the App Store and on Google Play. 5by was acquired by StumbleUpon in September 2013, but will continue to operate independently led by CEO Greg Isenberg.

About StumbleUpon

StumbleUpon is the easiest way to discover new and interesting things from across the web. More than 30 million people turn to StumbleUpon to be informed, entertained and surprised by content and information recommended just for them. In addition, more than 100,000 brands, publishers and other marketers have used StumbleUpon’s Paid Discovery platform to tell their stories and promote their products and services. Explore more at

About VICE Media

VICE is a global youth media company and the industry leader in producing and distributing the best online video content in the world. Launched in 1994 as a punk magazine, VICE now operates out of 36 offices globally, and has expanded into a multimedia network, including the world’s premier source for original online video, VICE.COM; an international network of digital channels; a television & feature film production studio; a magazine; a record label; and a book-publishing division.

VICE’s digital channels include VICE News, a dedicated news channel; Noisey, a music discovery channel; The Creators Project, dedicated to the arts and creativity; Motherboard, covering cultural happenings in technology; THUMP, focusing on global dance and electronic music; and Fightland, a channel dedicated to the culture of MMA. VICE acquired British fashion publication i-D in 2012 and re-launched i-D’s digital presence at, a video-driven fashion site In 2013, VICE launched a news-magazine series on HBO titled ‘VICE.’ The Emmy-nominated series is currently in its second season.

About Tribeca Film Festival

The Tribeca Film Festival helps filmmakers reach the broadest possible audience, enabling the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. It is well known for being a diverse international film festival that supports emerging and established directors.

Founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001 following the attacks on the World Trade Center, to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music, and culture, the Festival brings the industry and community together around storytelling.

The Tribeca Film Festival has screened more than 1,500 films from more than 80 countries since its first edition in 2002. Since inception, it has attracted an international audience of more than 4.5 million attendees and has generated an estimated $850 million in economic activity for New York City.

About DEFY Media

DEFY Media is the definitive media company for the digital generation, formed by the 2013 merger of Alloy Digital and Break Media.  The merger united two companies with strong legacies and expertise in creating influential and culturally significant entertainment properties for 12-34 year old consumers. DEFY Media creates some of the most popular content on the internet under its leading portfolio of brands, including Break, Clevver, Made Man, SMOSH, Screen Junkies, The Gloss, and The Escapist, `together reaching over 125 million consumers monthly through owned web, YouTube, mobile, social, and emerging OTT platforms. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. The company is further leveraging the power of its creators and brands with extensions into merchandising and both television and feature film, where it is a producer of The Hustle (Fuse), The Devil Inside (Paramount) and The Pete Holmes Show (TBS), among others. Please visit us at

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