Mom-focused Online Calendar Drives 60% of Signups Using Paid Discovery.
According to Salary.com the job of family CEO should pay $134,121 per year. It is an executive-level position that entails managing multiple schedules within tight budgetary constraints, while staying focused on the emotional and physical needs of others. This is the driving force behind newest mom-driven product online: HatchedIt.
Launched in 2011, HatchedIt was built to help busy moms coordinate their family schedules. Like every new product that enters a market, the team behind HatchedIt, Kirsten Bischoff and Megan Brown needed to find a way to spread the word of their newest product. Turning to press and online channels, the duo found that StumbleUpon Paid Discovery could serve as a promising outlet for getting busy moms to discover a new tool to make their lives easier.
StumbleUpon, Google and Facebook composed the marketing budget for the HatchedIt team. During the window from March 8-25, they allocated equally between StumbleUpon and Google, and half of the budget of each to Facebook. With each service, the team looked to target women who were 30+, seeking to hit the sweet spot with moms.
“As both an advertiser and a user of StumbleUpon, I believe that the mindset is what makes the difference in leveraging the StumbleUpon advertising platform,” says HatchedIt founding partner Kirsten Bischoff.
By the end of the 25th, StumbleUpon had driven nearly twice as many conversions as the other two platforms combined. The results contributed from both paid traffic, as well as the resulting viral lift from StumbleUpon’s organic traffic.
“I attribute much of our success with this platform to the fact that StumbleUpon’s users are reaching our site while in ‘discovery mode,’” continues Bischoff, “We are not only targeting people who are hoping to find new sites – but even better for us, people who are hoping to find new sites that are focused on family and parenting.”
We love working with teams like HatchedIt here at Paid Discovery and look forward to hearing about more success! If you have a story that you would like to share, please let us know by email us or tweeting us @PaidDiscovery.