With Mother’s Day fast approaching, advertisers have been using Paid Discovery as a way to reach users looking to make mom’s special day as exciting as can be. Whether it be food recipes or gift ideas, we’ve seen a lot of great content intended to help ensure all the moms of the world are happy this Sunday.

Hopefully you’ve already begun preparing, but if you haven’t (shame on you), try stumbling for ideas and chances are you’ll see a great Mother’s Day-related sponsored stumble.

Remember where you came from and make this Sunday memorable -- she deserves it!

Here’s a look at some of our favorite Mother’s Day Paid Discovery campaigns (in no particular order):

10 Recipes to Spoil Mom This Mother’s Day: These delicious recipes are the perfect way to pay mom back for all the years of her great cooking.

How to Have the Best Mother’s Day Ever: This appropriately-titled guide from iVillage showcases all of their amazing Mother’s Day content, from gift ideas to thoughtful articles.

DIY Mother’s Day Gifts: For the more crafty folks out there, here’s a selection of numerous DIY ideas to give your gift that extra bit of creativity.

5 Thrifty Gift Ideas for Mother’s Day: If you’re low on cash but still want to show your love, worry not because Bankrate has provided some memorable and unique gift ideas.

Gift Ideas for Mom: Featuring a diverse selection of gift baskets and goodies, ArtTownGifts has you covered with these great gifts.

Mother’s Day Central: If you’re just not sure where to start, head to Mothers Day Central and you’ll find a repository for everything mom-related.

Mother’s Day Cards from Etsy: Check out this collection of cool Mother’s Day cards, which have a more artsy style compared to typical run-of-the-mill cards.

Whether it’s a holiday or a cultural event, Paid Discovery is perfect for seeding your timely content to an eager user base in the mindset of discovery.

As always, if you have any questions, comments, or feedback, you can reach us at advertisers@stumbleupon.com or by tweeting us @PaidDiscovery, and we’d be happy to help.

Stumble On,

Cyrus
Ads & Content Manager

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Mom-focused Online Calendar Drives 60% of Signups Using Paid Discovery.

According to Salary.com the job of family CEO should pay $134,121 per year. It is an executive-level position that entails managing multiple schedules within tight budgetary constraints, while staying focused on the emotional and physical needs of others. This is the driving force behind newest mom-driven product online: HatchedIt.

Launched in 2011, HatchedIt was built to help busy moms coordinate their family schedules. Like every new product that enters a market, the team behind HatchedIt, Kirsten Bischoff and Megan Brown needed to find a way to spread the word of their newest product. Turning to press and online channels, the duo found that StumbleUpon Paid Discovery could serve as a promising outlet for getting busy moms to discover a new tool to make their lives easier.

HatchedIt used their content page to drive results

StumbleUpon, Google and Facebook composed the marketing budget for the HatchedIt team. During the window from March 8-25, they allocated equally between StumbleUpon and Google, and half of the budget of each to Facebook. With each service, the team looked to target women who were 30+, seeking to hit the sweet spot with moms.

“As both an advertiser and a user of StumbleUpon, I believe that the mindset is what makes the difference in leveraging the StumbleUpon advertising platform,” says HatchedIt founding partner Kirsten Bischoff.

By the end of the 25th, StumbleUpon had driven nearly twice as many conversions as the other two platforms combined. The results contributed from both paid traffic, as well as the resulting viral lift from StumbleUpon’s organic traffic.

“I attribute much of our success with this platform to the fact that StumbleUpon’s users are reaching our site while in ‘discovery mode,’” continues Bischoff, “We are not only targeting people who are hoping to find new sites – but even better for us, people who are hoping to find new sites that are focused on family and parenting.”

StumbleUpon Drove Nearly ⅔ of all sign ups from the campaign

We love working with teams like HatchedIt here at Paid Discovery and look forward to hearing about more success! If you have a story that you would like to share, please let us know by emailing us advertisers@stumbleupon.com or tweeting us @PaidDiscovery.

Stumble On!

Jack Krawczyk
Senior Product Marketing Manager

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You are familiar with Paid Discovery, but I bet you didn’t know that Paid Discovery delivered 17,077,156,146 seconds of brand engagement in 2011 (and growing each year).

Rest assured, there is a lot more where that came from. Check out the infographic below for a look inside StumbleUpon Paid Discovery:

As always, if you have any questions, comments, or feedback, you can reach us at advertisers@stumbleupon.com or by tweeting us @PaidDiscovery, and we’d be happy to help.

Stumble On,

Rishvika
Marketing Associate

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We here at StumbleUpon are big believers that advertising should enhance a consumer’s experience, rather than interrupt it. Earlier today, we released a new opinion piece for iMedia documenting the nature of native advertising and how it is evolving with social media.

Native advertising is defined as an advertising unit designed to integrate seamlessly with a user’s consumption experience. This is how we think about Paid Discovery: a natural integration into a user’s Stumbling endeavors. By capturing this mindset, our brand partners are aligning the content with which they tell their stories with potential customers who are willing to hear them out, rather than experience an interruption in the native use of the service.

Along with other advertising platforms in the social space, we are very excited for the opportunities that marketers have to build their audiences and distribute high quality content.

Please give a read to the thoughts we’ve laid forth. We would love to hear your thoughts and feedback!

Stumble On!

Jack Krawczyk
Senior Product Marketing Manager

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We see many different types of ads on a daily basis. While there are a variety of ways to engage with our users, some work better than others depending on your audience.

One particular strategy that we’ve noticed works well in engaging users is social media integration. Here are several ways you can successfully integrate social media with Paid Discovery:

1) Allow users to experience your content by logging in with a social media account.

• Ideally, you should give users an option when asking to connect through their social media profile, such as “Connect with Facebook/Twitter” or “Continue without Facebook/Twitter”.
• Enabling users to proceed to your content without social media integration is just as important – you don’t want to prevent any users who are hesitant or may not have social media accounts from seeing your content.
• Make the experience personal. When users feel an attachment to the product or brand they are more likely to engage and share your content – giving you much more time to woo them!

2) Incorporate social media links on the page you submit.

• Adding social media links and badges to submitted pages will allow users to follow your brand or product across the web.

      -On average, installing a StumbleUpon badge will increase the traffic on your site by 25%        within one month.
      -As more visitors use the badge and share, your content has an increasing chance of going        viral through StumbleUpon.

• When users “like” your page using a badge, they’ll see updates on their social networks and keep in touch with your content.
• When users are stumbling, they want to be assured your content is legitimate, so having a healthy number of likes, followers, etc., is important. Don’t worry if you don’t have a big social media presence yet because Paid Discovery can help you get there!

3) Submitting social media pages as campaigns

• Social media pages that require users to log-in to their account, are overly commercial, require multiple steps to access content or are not informationally rich, do not typically work well with Paid Discovery.
• Feel free to submit social media pages that you believe would fit the StumbleUpon user experience and we’ll let you know if it works with our community.

As always, if you have any questions, comments, or feedback, you can reach us at advertisers@stumbleupon.com or by tweeting us @PaidDiscovery, and we’d be happy to help.

Stumble On,

Eric
Ads & Content Coordinator

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We’ve previously discussed the importance of looking at the full picture when measuring visitors’ engagement with your site. Today we wanted to briefly highlight what metrics to look at in your Standard and Premium campaigns for exactly these kinds of engagement tests.

With Paid Discovery, our advanced reporting shows “time spent on page” from the moment a visitor stumbles onto your submitted site until they exit or stumble again, so you get an accurate representation of how long our users are interacting with your content.

We understand that as an advertiser, you want to make sure your content isn’t skipped over when users are actively stumbling through their streams. For this reason, Paid Discovery guarantees engaged visitors to advertisers who submit their campaigns as Standard or Premium. That’s why we don’t charge you for visits that last less than five seconds. For visits that we consider “unengaged,” we automatically refund the associated funds back into the your account the next day.

With advanced reporting, you can compare the time spent on your site across topic, device, gender, age range, country, date, and more.

The reporting dashboard for your Standard and Premium campaigns will also show how viral your content turned out to be – i.e., how much was it shared on social media outlets.

You can see the virality statistics for your Standard or Premium campaigns on the Reports page.

Regardless of the campaign type you choose, Paid Discovery gives you the opportunity of presenting your content to a thriving community of users looking to find the best of the web. We look forward to continuing to work with you to drive your content marketing distribution needs!

As always, if you have any questions, comments, or feedback, you can reach us at advertisers@stumbleupon.com or by tweeting us @PaidDiscovery, and we’d be happy to help.

Stumble On,

Cyrus
Ads & Content Coordinator

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